Private-Label Xylophone Program for a EU Retailer
We developed an exclusive 8-note wooden xylophone line for a European retailer — custom colors, private-label packaging and…
How a European retail chain launched an exclusive wooden xylophone line under its own brand — from first brief to shelf in one season.
The Client
A mid-size European retail chain with a strong own-brand toy program. Their buying team knew what sold in their market — wooden, honestly-made, classroom-credible instruments — but had no instrument factory in their supplier base and no wish to manage tooling, tuning and toy-safety compliance themselves.
The Brief
- An exclusive 8-note wooden xylophone line under the retailer’s own brand
- Custom colorways matched to their toy department palette — not our catalog colors
- Shelf-ready packaging with their branding, barcodes and multilingual panels
- Full EU compliance: CE marking, EN 71 batch reports, REACH documentation
- A price point that supported their retail margin structure
What We Engineered
| Instrument | 8-note diatonic wooden xylophone, aluminum bars on a solid wood resonator base, plastic mallets included |
| Colorways | Two Pantone-matched body colors exclusive to the client, with matching mallet heads |
| Branding | Client logo heat-stamped on the base, printed on the box and the song insert |
| Packaging | Full-color retail box with window, EAN barcode, six-language warning panels |
| Certification | EN 71-1/2/3 batch testing and CE documentation issued under the client’s brand |
How the Program Ran
| Week 0 | Brief and NDA; target price and quality tier agreed |
| Week 2 | Color and packaging direction approved from renders |
| Week 5 | Pre-production sample with client colors shipped and approved |
| Week 8 | Pilot run + EN 71 batch tests booked under client brand |
| Week 12 | Bulk production — pitch-checked unit by unit, packed retail-ready |
| Week 14 | Container shipped FOB Ningbo |
The Result
- An exclusive xylophone line the client’s competitors could not buy — the design and colorways are contractually theirs
- First season sell-through supported a repeat order with an extended colorway
- Compliance file for the client’s own market surveillance needs, delivered with every shipment
- After-sales support handled directly with the retailer’s own quality team, batch by batch
What a Program Like This Includes
- Exclusive design and colorways, contracted to your market
- Private-label branding on instrument, accessories and packaging
- Batch-level EN 71 / REACH reports issued under your brand
- Retail-ready packing with barcodes and multilingual panels
Planning a program like this?
Tell us your market and quantity — we will map the same process to your project.